If you're reading this blog, you probably don't need to be reminded of the vicious competitiveness in the printing industry today. With modern advancements to the printing process making ridiculously high throughput possible for companies with enough money to invest, almost everybody in the industry is able to provide good service and produce high quality print jobs for their customers. What does that mean for you, the business owner? It means that winning business largely comes down to the price you offer in your print quotes! So, you're probably thinking, that makes sense.. but how in the world can I build a successful business with my profits being restricted like that? The answer is simple, but it's a little more complex in practice. You need to improve your bottom line to allow yourself to produce competitive estimates while keeping some nice profit margins. No-brainer, right? Wrong. Bringing down the bottom line for a print shop, where your costs are l...
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